Marketing and Recruitment

The Noodle network ensures that you enjoy economies of scale without having to sacrifice your unique brand or accept students you can’t help.

Your Brand Matters

Trusting your college or university with a higher education marketing agency is a big deal. You want to be sure that your voice is heard, and that the work is done strategically and beautifully, as well as on time and on budget. That the results are outstanding.

At a time when higher education has never been more relevant and necessary in this world, it’s critical that you partner with a team of specialists who can deliver all of that. Perhaps even more importantly, you want to work with people who work in this field because they can’t get enough of it. Our sister company, CCA, has been working exclusively in higher education for over 40 years, and can solve any of your branding, enrollment, or capital campaign challenges.

Every dayWe Write the Book

Every year, we update our detailed market analysis with national and regional employment and enrollment trends, looking deeply into the competitive landscape of each subject area. We analyze online competitors’ pricing, admissions standards, and requirements for graduation so that we can provide guidance as you position yourself in the marketplace.

Search engines, rankings, and media are increasingly critical to keeping your marketing costs down. Noodle designs robust, search-engine-optimized portals for your degree and non-degree programs, including private labeled versions for the employers with which you have a relationship and landing pages specific to each of your marketing campaigns. We build all of these to your brand standards and connect them to your CRM and recruiting teams. Finally, we help you manage the everyday work of optimizing your site with fresh content, and communicating with the press and your peers.

Our marketing and recruitment team delivers best-in-class higher education services by developing customized campaigns for each program we support, while leveraging the power of the insights and expertise from the portfolio.

— CATIE STARR, CMO, NOODLE

Meeting students
where they already are

Online and hybrid learning has dramatically increased the capacity of every school; this has created tremendous pressure on marketing and recruiting costs. For example, the cost of higher ed keywords has risen over 45% in the past three years.

Noodle navigates the speed and complexity of this volatile environment on behalf of many of our partner universities, continuously testing to optimize each part of the admissions funnel for every student profile to bring qualified applicants through to enrollment.

Partnering
with Employers

Corporations face shortages of highly qualified applicants, especially in such areas as health care. They also struggle to retain their best people, and to create a culture of learning. Noodle works closely with our partner universities and with corporate partners to address workforce gaps globally and locally.

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Representing U

The people who recruit students for your university, whether in the field or on the phone, need to share your culture and values and to understand who you are looking for in a student. Neither passive nor aggressive, they must be smart, friendly counselors focused on helping students find the right fit.

Noodle’s recruitment teams are carefully chosen and well-trained; recognizing that most prospects contact you outside of business hours, they work flexibly to address questions and concerns. And we back them with excellent technology to make them more efficient and effective at their work.

Tying It All Together

Noodle works hard to make sure our technology and services are excellent and cost-effective. What makes them unique, though, is our ability to help connect things— online and on-campus efforts, degree and lifelong learning programs, and our university partners themselves–in ways that lower costs and raise responsiveness and engagement. Whether you need strategic thinking, ongoing co-management, or extra hands to implement, Noodle brings this focus on connection to every engagement.